AUREMONT

    INSIGHTS

    Positions, not posts.

    We write when we have something specific to say — usually about a decision we see people get wrong. No news, no roundups, no search-engine filler.

    5 August 2026GROWTH

    Answer engine optimisation: making your product legible to AI

    Search increasingly answers rather than links. That changes what your site has to do — and most sites are failing at the mechanical layer first.

    7 MIN READ

    12 July 2026ADVISORY

    What technical due diligence should actually tell you

    A code quality report is not due diligence. The question is not whether the code is good, but what it will cost you to own it.

    7 MIN READ

    21 June 2026DECISIONS

    Build versus buy: deciding without a spreadsheet you do not believe

    Most build-versus-buy analyses are constructed to justify a decision already taken. Here is how to run one that can actually change your mind.

    7 MIN READ